Facebook has apologized for what it called a “mistake” in rejecting a theology ad from Franciscan University of Steubenville, on the grounds that an image of the cross was too violent and sensational.
“Your image, video thumbnail or video can’t contain shocking, sensational, or excessively violent content,” was Facebook’s response, according Tom Crowe, web communications director for Franciscan University of Steubenville.
Used to promote Steubenville’s master’s programs in theology, catechetics, and evangelization, the image was of the San Damiano Cross, a 12th century cross most commonly associated with the university’s patron, Saint Francis of Assisi.
On Monday, a Facebook spokesperson apologized for the error, stating “sometimes we make mistakes.”
“This image does not violate our ad policies. We apologize for the error and have already let the advertiser know we approved their ad,” the spokesperson continued.