NARAL Admits Pro-Lifers Are Succeeding at Online Messaging

Last week, McClatchy DC published an article about NARAL Pro-Choice America and its efforts to revamp its digital outreach. In the article, NARAL admits that the group has been losing the online messaging battle with pro-lifers.

In Arizona and Michigan, NARAL found that focus-group participants often used pro-life language when discussing New York’s 2019 Reproductive Health Act, which explicitly legalized abortion for all nine months of pregnancy — for any reason up to 24 weeks’ gestation and with broad exceptions after that point. The article also points out that NARAL’s own research has found that Internet users are likely to find pro-life content on Facebook and YouTube.

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